In 2002, The Streets sang ‘Let’s Push Things Forward’ – a brilliantly eloquent middle finger to UK music culture, and how it stands still. 7 years and 4 albums later, the Streets (or, it’s main guy, Mike Skinner) is still pushing things forward.
Skinner has been posting links to new songs on his Twitter. It’s a really simple idea – but it’s not a huge publicity event. It’s just something he wants to do as an artist, and he’s getting stuff out there and people are listening. On one tweet, the man himself claims he has such a backlog of songs he can afford to give some away. It’s a very 2009 organic way of getting your music out there.
So far five tracks have been given away.
Trust Me is a highlight – a 70s disco number mixed with the unmistakable Streets vocal and grit. See If They Salute sounds like it could have been a single. Pop culture references to phone models, Facebook, Coke Zero colour the tracks. It’s not terribly groundbreaking, but a lot of fun. There’s a sense of silliness that was missing from the (otherwise brilliant) last Streets album, Everything Is Borrowed.
Many of the tracks are already appearing on the charts for WeAre Hunted. It definitely hasn’t escaped the blog world. It’s getting more excitement than that last record as well.
I guess this whole way of getting music out on Twitter is not that groundbreaking either. But it’s also kind of fun. There’s no signing up, no fixed schedule. It’s really when Mr Skinner feels like putting up a tune for us, and pushing things forward.
Mike Skinner on Twitter – http://twitter.com/skinnermike