Aerosmith – Lotteries and Imposters

Aerosmith - trying to make sense of it all

Aerosmith - trying to make sense of it all

We get pretty excited when we think about Aerosmith. Definitely one of the most decadent bands of all time, they turned it around in the 80s, cleaning up and became one of the biggest rock bands in the world – a promptly stayed there.

It was the first sign that these louts had some balls – and were willing to work hard and take risks for their music and their careers. It led to the groundbreaking ‘Walk This Way’ with Run DMC. We want to shed a tear and do the devil symbol just thinking about it.

The digital era has been funny to Aerosmith, but by no means bad. They signed onto the Guitar Hero franchise well before any other Johnny come lately. They have a new record due out, and rumours are they will follow the Eagles, AC/DC, Guns ‘n’ Roses and others with a retail exclusive (possibly with Wal-Mart).

But two things have really tickled us about Aerosmith lately.

First is the Aerosmith branded lottery scratchie. Yes, really.

The scratchies come with your standard chance of winning a million bucks, but some of the consolation prizes include tickets to shows and backstage passes. All tied in with Aerosmith‘s songs and images. Brilliant!

Full story from Billboard here – http://www.billboard.com/bbcom/news/aerosmith-hits-jackpot-with-branded-lottery-1003972115.story

The second is lead singer Steve Tyler‘s futile attempt to sue anonymous bloggers. Apparently Fake Steve Tyler has gotten around, posting on forums, Facebook and Youtube, talking about Real Steve Tyler‘s private life. So Tyler decided to sue, as is the American way. Funny thing was, the anonymous bloggers decided to stay anonymous and the court day came with no one turning up.

Techcrunch has the best summary we could find – http://www.techcrunch.com/2009/05/22/cryin-aerosmiths-steven-tyler-fails-to-sue-anonymous-bloggers/

This second bit is way more interesting than the lottery story. Fake celebs are everywhere, especially on Twitter. People like Tina Fey and Seth Rogen have to take a hard line to say they are not on Twitter, although you can find fakes of them on that service. Good on Tyler for trying something. Maybe Darth Vader will sue this site.

We bring all this up, not to poke fun at all the crazy things Aerosmith does, but to make a point that it must be confusing to be in a band these days. All these side deals, imposters, new technologies, games, retail exclusives… how can a bunch of rockers from Boston keep up?

The world is getting more and more confusing. We hope Aerosmith keep rocking right through the madness.

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