MySpace is in trouble. In the last month or so I have taken my opinion back from “dead” to “slowly dying”. But even right now, it has become a forgotten destination.
MySpace leaves a big gap in the market. There were many things good about it. Most of all is the easy way for people to hear your music.
Which leaves me to Bandcamp. I really think Bandcamp will take over much of the gap MySpace leaves behind. And it’s really good.
What is the gap that MySpace leaves behind?
MySpace made social networking, but it didn’t realise, like Facebook, everyone would get involved. It was a place for music fans. It didn’t really have much for those who didn’t like music (or stalking).
On the other hand, Facebook is not a music site – and doesn’t want to be. And people don’t want Facebook to be one either – it’s about more than that.
Which leaves music fans, and young musicians, with a gap.
The thing that MySpace did best was make music immediate. You could put your new track, or demos, up on your MySpace straight away.
Which is the promise of the internet – that direct access to fans. That elimination of the middle men.
But the internet is full of music. I have claimed, for years now, the challenge of the internet for music is not discovering new music. It’s filtering it. And for some reason, being able to get yourself a MySpace profile is the first step. If you can do that, it seems, you can probably string a couple of chords together.
And it’s true. Spending a few minutes getting your MySpace profile together meant you were kinda serious about your music. And the brand was a good one. You could say, hey, check us out on MySpace.
The other key thing is music itself. Right there on the front page. Pretty much every band. If you wanted to hear a song – one that didn’t need to go through labels, publicists, CD manufacturers etc – just go to MySpace.
So that’s what we need. A trusted brand for musicians. A place to hear songs. One that is easy to sign up to, with no fees and complete control.
And I think Bandcamp has it.
Bandcamp isn’t a social network. I would argue MySpace in it’s last years wasn’t one either. Bandcamp us a sales site.
The core of Bandcamp is you can sell your digital music on their site. And it’s not a store where everyone is grouped together, like in iTunes. Every artist gets their own profile page. And it has taken a decade of learning about digital sales and made a fantastic system.
First and foremost is the music player. A by-product of album sales, every song is streamed in great quality. And not just 60 seconds – the full song. It is something that iTunes would love to do.
And from there, you can embed any track. I love the embed service because you can make the player look like anything. From a simple play button, to a large, pretty album player.
Here is the big player
And here is just a button
And there are several sizes in between.
I am working on building several sites, and I am recommending bands utilise Bandcamp as their music player. It was the one killer thing MySpace couldn’t do – make their player embeddable. With the large range of options, you can integrate music on any site.
(Which is much better than Soundcloud and it’s annoying wave form. Who cares about wave forms?)
It’s also not a Flash player, and works great on Apple’s iOS products.
The pages look great too. Taking in years of learning, it is customisable – but to a point. You can’t create real bombs like in MySpace. But it’s a neat modern design. And you don’t have to know html or any code to make something look great.
On the money side – Bandcamp takes 15% of each sale. They take the first sale, and you get the money for the next 14. And the cycle starts over again (It is less for more than $5000 worth of sales per month). It all hooks up to a PayPal account.
Although this started as the core of their business, it is secondary to the player. MySpace tried several times to integrate a sales mechanism to their site but couldn’t do it. Bandcamp have done it. If you like a song you hear, chances are you can buy it.
I say “chances are” because you don’t have to sell your tracks. You can disable downloads and just have your music up in their player. Not sure if this will keep Bandcamp in business, but it’s a good trick.
You can do a lot more with Bandcamp.
They will handle transactions for physical goods for you (you just pop them in the post). You can also add other digital products such as booklets as a bonus for digital albums. They even allow for hidden tracks.
Other pros – There’s a great stats page that can tell you what tracks people listen to the most. Every profile page has it’s own URL. If you wanted to be a metadata nerd and input ISRCs and UPCs, you can. If you don’t know what those things are – doesn’t matter.
It is truly international too. Any currency can be supported. And it takes PayPal and credit cards.
It just works.
But there are faults. Every profile stands alone – it’s not a site for discovering music on it’s own. Artwork size is small, which is odd because you can buy FLAC files for audio. There’s not a place for band profiles and info. None of the sales are chart eligible.
But the biggest con is you have to know your rights. If you have a digital deal in place – you can’t be on bandcamp. Is your label or distributor going to allow you to sell without them?
I have discussed this with PayPal and there is a possibility of splitting finances. But chances are your label would have to do it for you – leading to an accounting nightmare.
But for indie bands, why not?
Or, why not upload your demos on there? Why not just put any and all of your music online? Don’t need them to be downloadable.
Because there’s another problem approaching.
Streaming, cloud computing and all that is coming. But it is coming from above, with big businesses like Google, Amazon and Apple heading the charge. And you kind of have to be a big business to be in.
Major labels, major distributors – they can get you onto those services. But what about everyone else? And why do you have to go through someone to get your music online anyway?
That’s surely what Sufjan Stevens and Amanda Palmer are thinking. And a whole slew of indie Australian bands. Almost every indie artist I talk to. And we just need a couple more medium level artists to jump on board to really create a groundswell.
Bandcamp is going to be big – and in the next year. And I’m excited about it. It’s going to fill a gap left by MySpace. And it’s going to put money in the hands of indie artists. And it’s free entry – and a breeze to set up.
So get involved. The sooner this joins the public consciousness like MySpace did, the better it will be for everyone. Go check it out and if you’re a musician, get involved.